from our blog

Defining Productivity Through Technological Platforms


Remember the good old days when people used to drive to work 5 days a week and work from 9 to 5 or possibly even longer? We don’t either. Working from home was considered a luxury even just a few years ago, but now it’s the norm for many across the world. As workplaces become more diverse in the way they operate, it is important to find a common ground to keep teams on track toward achieving their goals and productivity, regardless of whether you are full-time or freelance, remote, or in the office.

One of the key aspects of productivity and the overall functionality of an organization is communication. In order to have effective communication, it’s imperative to understand each team members’ working style and be able to trust in their abilities. The vast majority of issues that teams encounter are due to miscommunication (or a lack of communication) and disorganization. Having a communication strategy that has everyone’s best interest in mind, will help your team collaborate effectively, leading to higher productivity and seamless functioning.

Productivity platforms are a great way to improve efficiency by helping teams stay on top of multiple tasks, eliminating micromanaging by a large extent. They are versatile and are able to cater to different working styles. While these platforms may not be the best for managing multiple high-volume projects, they offer the benefit of having all the project elements in one place, ensuring the entire team is up to date with the status of a given project and what everyone is working on. 

Productivity platforms play a big role in building your business. As with anything new, they may be difficult to understand at first, but once you get a hang of how to use it, it can make your work life simpler. Most platforms such as these have a user interface that is visually designed to enable teams to see what tasks have yet to be completed. Seeing your full project laid out visually helps you collaborate and work efficiently by allowing you to prioritize tasks, maintain deadlines, check the progress of other segments of the project, etc. 

Regardless of what stage in your business’ process you incorporate a productivity platform, there are a few things to keep in mind:

Identify collective needs: Determine the basics (who your team members are, what they do, and how they do it). Point out missing links within your pre-existing process. For example, the marketing team may need an individual task tracker per client, whereas the sales team may only need a broad overview. This will help make the setup process smoother.

Play around with the platform’s capabilities: Understanding the intricacies of how these platforms work (plug-ins, special features, etc.) allows you to integrate them into other areas of technology such as emails, thus enabling a seamless, customizable working platform. There is a lot you can do on these platforms, it’s just a matter of spending the time to learn and explore.

Be open to reconfiguring things repeatedly: Once you understand the basics of how the platform works, you can start to incorporate new features based on your needs like adding a way to upload reports, invoicing or email integration etc. Once you’re comfortable with the platform, you’ll get familiar with using shortcuts and other methods to improve efficiency. 

Treat timelines like stepping stones: Timelines don’t work for everyone. Deadlines tend to stress some people out to the point that it affects the quality of work. Since people work in different ways, you can customize these platforms with everyone’s workstyles in mind. One way to do this is breaking down tasks into smaller subtasks, so as to not overwhelm people. This allows you to check more things off the to-do list, which acts as a huge motivator and pushes people to do more. Breaking a project into smaller pieces also allows you to keep track of tasks without too much pressure. 

Another nice feature about productivity platforms is that you can see as much or as little as you want. If you like to see your tasks listed out, you might like the Kanban Method. If you prefer to track progress in a numerical way, you might like the Gantt Chart. Productivity platforms make a great addition to your organization, making project management and teamwork an easier process, which makes for a better experience for everyone.

If you are a start-up, small or medium-sized business looking to grow, Evolve Business Advisory can help you out. Our team is passionate about hacking our productivity goals and helping you do the same!

Connect with us today at or +1 (905) 257-9696.

Evolve Business Advisory helps start-ups and solopreneurs run their business seamlessly via our business incubation and acceleration services. You can focus your time, energy, and finances on growing the business.