New to Digital Marketing? Here Are Five Free Platforms to Get You Started

“Once you start down the Dark Path, forever will it dominate your destiny.”   Remember when Yoda says that to Luke Skywalker in Return of the Jedi? OK, OK, maybe a Star Wars reference to the Dark Side isn’t the best representation of the marketing industry, but we hope you have a sense of humor.   The point is, whether you like it or not, marketing is essential to the success of any business. Just as Yoda warns Luke in the not to underestimate […]

This Boss’ Day, Take The Plunge Into Entrepreneurship

Let’s go back in time for a sec. It’s 1958 and Patricia Bays Haroski, a young woman in Deerfield, Illinois was thinking up a storm during a day in the office. She was working at State Farm Insurance Company as a secretary for her father.   Soon after Patrica started the job, she realized while she […]

Roundup: Essential Content for Business Leaders

If you’ve been to our website or met our founder, Tom Greenwood, you’ll know his favorite saying: “If your business doesn’t EVOLVE,  it will die.”  While it may sound like a catchphrase, there’s a weight of truth behind this statement. With each new generation, innovation, discovery, and in 2020’s case, pandemic, the world changes drastically. These changes […]

The Best Way Out of a Recession: Increase Your Marketing Spend

One of our favorite quotes is from Sam Walton, the founder of Walmart. When asked, “What do you think about a recession?” he responded, “I thought about it and decided not to participate.”  Let’s go back in history to explain what that means. In the 1920s, Post was the category leader in ready-to-eat cereals. That is, until the Great […]

As Good Corporate Citizens, We Need To Come Together for Beirut

Beirut holds a special place in my heart. I’ve spent most of my life traveling all over the world, but none of the places hold a candle to this city. It’s beautiful and I don’t just mean that in the conventional sense. It’s beautiful in a way that’s born out of chaos, struggle and passion […]

It’s Time We Threw a Business Shower

Like a lot of teams these days, our work family has a group on WhatsApp so we can stay connected. It’s mainly for work but let’s face it, we like to keep each other informed on trending Tik Toks! A couple of days ago, our social media lead shared a meme with Elon Musk’s picture and some writing on it. OK, first of all, we […]

This is What Women’s Equality Looks Like in 2020

“A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” – Eleanor Roosevelt   Eleanor Roosevelt sure knew what she was talking about. While she couldn’t have been more right, wouldn’t it be nice to not be put in hot water to prove our strength? Since it’s Women’s Equality Day, […]

Entrepreneurs, here’s your monthly dose of inspiration (part one)

  Lately, we’ve been obsessed with Shark Tank. You have to admit, it’s insanely inspiring to watch people from all walks of life come up with innovative ideas and find a way to be successful, regardless of their background and the financial means available to them. But the best part about Shark Tank are the sharks—they […]

We Live In a Digital World, So You Need To Reach Your Audience Virtually

  I know, I know, we’ve all heard it before: we’re in the f*cking digital era. So, why haven’t a lot of you adapted yet? Many companies like GE, Ford and Procter and Gamble have failed at digital transformation, but you can learn your lessons from their failures. With all the lockdowns going around the world right now, your […]